Study: Primary role of the Internet shifting from communications to content
“People are using time spent on the Internet to actually engage themselves in reading content more now than ever before, according to new data presented by the Online Publishers Association and Nielsen/NetRatings. The association released its four-year-long Internet Activity Index (IAI) today, which gauges people’s use of e-commerce, communications, content and search services over time. And while activities like e-commerce and communications still remain popular, reading and viewing content has skyrocketed between 2003 and today.”