Understanding the Value of Message

Difference Makers are Grounded

A difference maker is grounded in a set of trusted beliefs, uplifting values, and a firm hope that the future will burst forth like a glorious spring after a long, hard winter. By being grounded, a difference maker expresses a consistent message that echoes his/her beliefs, values, and hope in the future. The message is not influenced by popularity — but comes from the heart. 

Jack Dorsey, co-founder of Twitter, shares ways that difference makers can use twitter to be a force for good.

JD: It’s really about focusing on the content, making sure the message you want to put out there is simple, direct and genuine. It should express passion and love for whatever you are talking about, because when people see that, it is very engaging and inspiring. It sounds silly, but it’s really that simple. Just focus on the message and keep at it: it will be discovered at some point. We see many examples of that today, and over the past year. I think it’s really difficult to overcome the notion that you need to have 20,000 followers to say anything meaningful, and you’re not going to say anything meaningful until I have 20,000 followers. Because what’s the point of that? The way you gain people and lead is to express yourself right now. No matter who is listening right now, if you start talking, people will eventually listen if it’s something that resonates with them.


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